3 techniques I use to get over fear of clicking send on a cold email

How I combat the nerves of pressing send on a cold email or partnership pitch:

The 3 techniques I love…

Technique #1: Lizard Brain —>

Triggers to calm down my parasympathetic nervous system (aka my lizard brain: the oldest part of my brain that is primal and designed to keep me safe) that causes the fear

  • Deep breaths w long exhale

  • Yawning

  • Singing “Don't Stop Believing” really loud

  • Quick 1 min dance party

Technique #2: Stressful Body —> 

Moves stress out of my body so I feel comfortable clicking send

  • 3 sets of 12 squats with 30 lb slam ball

  • Off-balance lunges with 30 lb slam ball balanced on 1 shoulder

  • Fast trot around the block

  • 30 min slow walk 

  • 30 min fast, heart-pumping walk

Technique #3: Stressed Mind—> 

Moves stress or constriction out of my mind to create more creativity and out-of-box thinking

  • Ask yourself: what's the worst case scenario if I click send? How would I get out of that if it came true? Is that scenario likely, scale of 1-10?

  • Figure out: What's the benefit of clicking send? Rate the benefit compared to worst case: 1-5

  • Will you regret not taking this action in 1 week? 1 month?

  • Gaze at the sky, find an airplane soaring overhead and think: “I am limitless. If we figured out how to fly, I can do anything.”

Which technique will you use?

You’re amazing,

Laura


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Featured photo source: Georgie Cobbs

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Cold emails 101: my 4 favorite techniques