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How to Optimize for Replies on Your Cold Emails

In the beginning... I got zero replies to my cold emails. I sent those little darlings off into a cold, dark world and went for a walk with my dogs.  Honestly:  To walk off the stress of crossing my fingers and hoping for the best. Hoping, that upon my return in 1 or...

“How do I start writing a cold email?”

When I launched my business 4 years ago, that was my #1 question, too. Back then, I had no idea. So I faced the damned blinking cursor every time… and pounded out a new email. Now I know better. Here’s the dirty little secret of the copywriting world: Never start with...

2018 — My Year in Review

When I look back at who I was in January 2017, I hardly recognize myself.   This past year was a doozy. Lots of personal growth by confronting the shit that was holding me back, moving past it. Good chance that I cried my tear ducts dry. I wrote this post for myself...

On Failure (Or You Got Out There And Played Hard)

A tightness in my chest won't go away. I'm about to throw a temper tantrum of my own, full-on swinging legs and yelling. See, the last three days have been an endless repetition of: "You need to go sit on your potty and pee." "You don't pee in your underwear. You pee...

I did these 5 things to a cold email campaign for a 33% uplift in reply rate

269 billion emails are sent daily. Every, single day. Those odds are daunting, especially when you want to connect with a potential lead or prospect via a cold email (aka an outreach email). Talk about a water drop in a huge ocean. Especially when you consider that...

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How to Optimize for Replies on Your Cold Emails

How to Optimize for Replies on Your Cold Emails

In the beginning... I got zero replies to my cold emails. I sent those little darlings off into a cold, dark world and went for a walk with my dogs.  Honestly:  To walk off the stress of crossing my fingers and hoping for the best. Hoping, that upon my return in 1 or...

“How do I start writing a cold email?”

“How do I start writing a cold email?”

When I launched my business 4 years ago, that was my #1 question, too. Back then, I had no idea. So I faced the damned blinking cursor every time… and pounded out a new email. Now I know better. Here’s the dirty little secret of the copywriting world: Never start with...

2018 — My Year in Review

2018 — My Year in Review

When I look back at who I was in January 2017, I hardly recognize myself.   This past year was a doozy. Lots of personal growth by confronting the shit that was holding me back, moving past it. Good chance that I cried my tear ducts dry. I wrote this post for myself...

On Failure (Or You Got Out There And Played Hard)

On Failure (Or You Got Out There And Played Hard)

A tightness in my chest won't go away. I'm about to throw a temper tantrum of my own, full-on swinging legs and yelling. See, the last three days have been an endless repetition of: "You need to go sit on your potty and pee." "You don't pee in your underwear. You pee...

No past wins to reference in your cold email? Do this instead

No past wins to reference in your cold email? Do this instead

Want to send cold emails? But all the great examples and templates you've found look like this: "Hey, I saw you have this problem, I solved it for this business in this way and got these results. Sounds awesome, right? So let me know if you want to talk about that and...