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3 Ways to Always Pinpoint What Your Cold Email Prospect Needs

So I hear this question a lot.   “Laura, how do I know that my cold email recipient needs? I have no insight into their marketing strategy or their copy needs. So what do I do?”   One word, research.   Research is your golden ticket to making an offer that makes a lot...

Cold Email Done Well – Teardown

Today I'm super excited to share with you a good cold email in this tear down. It’s getting harder and harder to find good cold emails to look at because our inboxes are awash with bad cold emails Those good cold emails are the unicorns, and they're hard to spot. So I...

No Angry Reply

Someone asked me recently, "What do I say in a cold email that won't make people angry?"   First of all, you need to understand this:   The only time I've ever seen angry replies to cold email was when a private client and I, we were emailing a very cold list.   By a...

A Cold Email Teardown May 2020

Today we're going to be looking at a tear down of an actual cold email that I've gotten in my inbox.   We're going to do a before and an after and you'll be able to see the actual email and I'll do a line by line analysis and then we're going to look at this same cold...

Cold Email Teardown – And Rewritten

Today we're going to do a cold email tear down using a cold email that actually arrived in my inbox. We’ll do a line-by-line analysis of that cold email, take a look at what’s working, what's not working. Then we’ll take a quick look at this same cold email that I've...

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3 Ways to Always Pinpoint What Your Cold Email Prospect Needs

3 Ways to Always Pinpoint What Your Cold Email Prospect Needs

So I hear this question a lot.   “Laura, how do I know that my cold email recipient needs? I have no insight into their marketing strategy or their copy needs. So what do I do?”   One word, research.   Research is your golden ticket to making an offer that makes a lot...

Cold Email Done Well – Teardown

Cold Email Done Well – Teardown

Today I'm super excited to share with you a good cold email in this tear down. It’s getting harder and harder to find good cold emails to look at because our inboxes are awash with bad cold emails Those good cold emails are the unicorns, and they're hard to spot. So I...

No Angry Reply

No Angry Reply

Someone asked me recently, "What do I say in a cold email that won't make people angry?"   First of all, you need to understand this:   The only time I've ever seen angry replies to cold email was when a private client and I, we were emailing a very cold list.   By a...

A Cold Email Teardown May 2020

A Cold Email Teardown May 2020

Today we're going to be looking at a tear down of an actual cold email that I've gotten in my inbox.   We're going to do a before and an after and you'll be able to see the actual email and I'll do a line by line analysis and then we're going to look at this same cold...

Cold Email Teardown – And Rewritten

Cold Email Teardown – And Rewritten

Today we're going to do a cold email tear down using a cold email that actually arrived in my inbox. We’ll do a line-by-line analysis of that cold email, take a look at what’s working, what's not working. Then we’ll take a quick look at this same cold email that I've...

Myth Busting

Myth Busting

Tell me if this thought sounds familiar?   I need to have experience in the niche or the area that I'm pitching and samples to prove it, prove that I'm good enough.   Sound like you?   This is a huge roadblock I see again and again, preventing service professionals,...