HEY, I’M
LAURA.

For more than a decade, I’ve been behind the scenes of some of the most respected names in the industry:

Copywriter for Selena Soo (Impacting Millions)

Blog Editor of Copyhackers for Joanna Wiebe-Bain

And for 8+ years, the person known for making cold email feel good (focus: quality over quantity).

THAT REPUTATION WASN’T BUILT OVERNIGHT.

It came from testing, refining, and running a client acquisition system that worked so consistently, I could keep my entire business running in an average of 11 hours a week — while collaborating with cool folks like Rob Walling (Drip), Sujan Patel (Mailshake), Tarzan Kay, Gemma Bonham-Carter, Chanti Zak, and more.

When I started out, I didn’t want my business chained to referrals, algorithms, or ads.

Because I wanted freedom. And control

I wanted to land clients I was excited about without burning out. #beentheredonethat

So I went all in on cold email. But not the kind you’re thinking.

Not spray-and-pray. Not spammy or sleazy.

I crafted a feel-good, trust-first style of outreach that actually worked. Emails that felt good to send and good to receive.

THAT’S WHEN THINGS SHIFTED.

$5K+/month retainers came through single conversations.

Borrowing someone else’s audience brought in clients for months (even years) in the future.

And this strategy grew my email list (aka my waitlist) along the way.

Win-win.

I built a business that was steady, lean, and sustainable — without ads, funnels, social media accounts to constantly update, or bloated team.

For years, I kept this system to myself.

It was my “engine,” quietly running my business in the background.

But eventually, clients started asking: “Laura, how are you doing all this without ads and working only 11 hrs/week?”

That’s when I realized it was time to share.

Not as another coaching or mentorship program.

Or a course or training.

And not as an outsourced service.

But as a software anyone could run that brought back the fun into cold emailing (and carried the heavy parts like lead qualification, research, following up).

One that let you borrow other people’s audience to get new clients (and grow your email list).

That’s how Cambium™ was born.

Because you don’t need more content.

You don’t need unpredictable referrals.

And you don’t need to pay a team to do what you can run yourself in just 2–3 hours a week.

What you do need is:

>> Pre-qualified leads before you ever hit send
>> A way to reach the “85% sold” buyers already in your world
>> A system that feels credible, lean, and sustainable (and doesn’t need more of YOU inside it to run successfully)

Cambium™ is that system.

The same system I’ve used for 10+ years — now available to service providers, agencies, and firms who are ready to take back control of client acquisition.

And now it’s inside a custom software powered by AI that runs nearly on autopilot.

Because of cold emailing, I’ve worked with Selena Soo and Lisa Kueker.

I’ve personally connected with Chris Guillebeau, Ryan Holiday and Noah Kagan.

I’m an instructor inside Copyhacker’s brilliant Copy School.

I’ve been invited to speak onstage at MicroConf and to be a keynote speaker at Shine Bootcamp and more.

I’m a frequent guest on top podcasts like $100 MBA Podcast, The Fizzle Show, Copy Chief Radio, and many others. And I’ve partnered with tons of cool folks.

Curious what you’re leaving on the table?

>>> Start with the Cold Email ROI Calculator.

Or, if you’re ready to move right now:

>>> Book your Pre-Sold Pipeline session (your first step into Cambium™).

GET THE INSIDE SCOOP ON FEEL-GOOD WARM COLD EMAILS.

Discover how expert marketers-for-hire & online service providers effortlessly unlock consistent, high-paying clients — without content churn, relying on referrals, or risky ads.