Build demand in advance: 23 cold emails to art of charm & $5k retainer

Mike Rincon is an email marketing manager.

But he was having trouble getting clients consistently. It was very random, like it was based on luck. 

He had no control over the system.

What he wanted was to build demand in advance. He didn't want to be at the mercy of someone else's calendar any more. 

So he could accomplish his other dreams, like traveling and investing in furthering his business.

A year ago, he signed up for lots of different programs, including how to do organic marketing, run ads, networking, joint ventures, or speak on stage.

Mike even built a quiz funnel with the intention of running ads to it. In fact, he did run ads for a short while in March, but quickly shut them down due to inappropriate comments on his ads.

From March through August, he focused on getting leads with content marketing, using the organic method. 

But that didn't work. 

Even with training and support.

He tried YouTube and TikTok, but he didn't feel compelled to create content.

He’d tried cold emails in the past, but the method was a traditional "spray and pray" approach. It was expensive in software and getting the lead list. 

His booking rate was 2%, which breaks down to 2 sales calls for every 100 emails sent. 

And when he got on a sales call, they were frosty and didn't convert into clients. Not to mention, he didn't get the feedback and support he needed to improve his cold emails.

It wasn't the results he was looking for.

He listened to an episode I did with Kevin Rogers for Copy Chief Radio, signed up for my email list, and ended up deciding to work with me. 

Mike wanted to work with 7 and 8-figure coaches on their email marketing.

In fact, that’s what he was pitching in his cold emails. 

On our kickoff call, I recommended that he continue pitching that offer in his cold emails.

And then we got to work.

We clarified Mike's offer, got his warm-up compliments specific and relevant, and pin-pointed his leads and where to find them. 

We focused on his cold emails being ultra-relevant, including referencing stats and research to strengthen his pitch. 

Our goal: 

Create a cold sales email template for his offer that reliably books him sales calls, which then turn into new clients. 

He got feedback on every one of his cold sales emails and incorporated it into future drafts, building a strong email that iterated and improved with every send.

Over 30 days, Mike sent out 23 cold emails.

From those cold emails, he has…

>scheduled 4 sales calls

>signed one client on $5,000 average monthly commission

>and had a call with Jordan Harbinger, co-host of the wildly popular The Art of Charm podcast.

A couple things I want you to note…

First:

With his old process of cold emailing, Mike never would've kept sending follow up emails to the Art of Charm folks. 

But with my process, he went for the longer timetable and more follow up emails. 

Over approx 30 days, he sent a total of 6 emails. 

The clincher is:

With his old method, he would’ve missed out on this call and connection. 

Because he would’ve quit the follow ups after just 14 days. (So close to the finish line.)

Secondly: 

Mike has 7-figure sales, marketing, and business coaches replying to his emails. 

Sometimes within 10 minutes of the initial email being sent. 

Like this reply from a sales coach with 1M+ followers on Instagram:

And based on the views, this lead kept opening and reading this email.

Other times, Mike got a beautifully positive reply in less than 2 hours, like this one:

What I want you to walk away with is… 

Mike now has a reliable way to get his right-fit clients on a consistent basis. 

He holds the control. 

Which also means he has control over the other parts of his life, like his calendar, travel goals, and fulfilling his other dreams.

He does this thing -- like sending a cold sales email -- and this other thing reliably happens -- like he gets a positive reply. 

That’s the beauty of cold emails.

They hand back to you a feeling of captaining your own ship.

If you’re ready for a client acquisition strategy that you control, the Pre-Sold Pipeline is for you.

We find the people already 85% sold on you… and send the email that gets them to say yes.