From 4% to 20% (a response rate story)

This story is from David.

He was having problems getting new prospects into his online service provider business. 

Because he had a narrow niche and was targeting a specific person.

So social media, content marketing, this "putting stuff out there and crossing my fingers that my ideal prospect stumbles across it" not-a-strategy didn't work for him.

He needed targeted outreach -- a sniper's approach.

And he was using that approach, only it wasn't working the way it should.

It wasn't getting him results. 

So he came to me. 

We edited and clarified his emails with a stronger focus on WIIFM, adjusted his follow up game, and shifted his call-to-action.

He says, 

Laura's cold email program is spectacular. 

In the very first month, my response rate went from 4% to 20% -- and I'm thrilled with the results. 

She breaks down every step of creating an effective business email: from the subject line to grabbing the recipient's attention and also how often to followup. (Something I've been way too shy about in the past!) 

All her advice is based on data she's collected from sending and testing thousands of emails.

The main benefit is that even though I'm fully booked up, the system is still getting my business in-front of 7-10 new prospects a week. 

Should help prevent the boom/bust cycle.

Laura's a great teacher and very easy to work with because of her professionalism. She also put in the extra effort to help me get results, like when she personally rewrote my outreach email.

Working together over 3 months gives us time to finetune the best possible email approach, one that I will use for the rest of my career. 

And to wrap it off, Laura is lots of fun as a coach and always comes through when I have a question. 

If you want more clients, sign up for Laura's course!

Your takeaway from David's story is this:

He created a cold email approach that he'll use for the rest of his career. 

This isn't a quick-rich quick scenario (c’mon, most of those are highly illegal).

Rather, this is a methodology of getting clients that's as low work and high reward as it gets in the marketing world. 

And if your prospects are very specific -- like David's were -- and they have a longer buying timeline (like: months instead of weeks) -- like David's were -- this system gets you in front of those specific people and allows you to keep getting in front of them...

In a way you command. 

Without giving up 100s of hours of your time to social media where you're handing over your control to the algorithm.

An algorithm which may or may not, depending on its mood that day, get your content in front of the right person.