The Copywriter Club
Podcast Show Notes:
Copywriter and expert cold emailer, Laura Lopuch, is our guest for the 157th episode of The Copywriter Club Podcast. In this interview, Kira, Rob and Laura covered a lot of ground when it comes to what to say when you’re cold pitching new prospects. Here’s a pretty good list of what we covered:
• the path Laura took from paralegal to copywriter
• what made her decide it was time for a job change
• how she attracted her first clients when she went out on her own
• how to cold pitch effectively
• the difference between personalization and relevance and why it matters
• the thing that no one talks about when it comes to cold emails
• what Laura does BEFORE she starts to write a cold pitch
• why you might need to indulge your inner stalker when you cold pitch
• how to tell if a potential client is ready to invest in what you can offer
• the best way to phrase the call to action so you get results
• the subject lines that work well—Laura’s “backslash secret”
• the ways a cold pitch email differs from a regular email to your list
• how she figured out the niche to focus on in her business
• the basics of a good presentation and how it all comes together
• why she doesn’t focus her mentorship on learning
• how she became a travel hacker so she could travel for free
• where Laura thinks copywriting will go in the future
• the templates she used to land +$20K in business
If that seems like a lot, it is. And it’s good stuff. To hear this interview, click the play button below or subscribe to The Copywriter Club Podcast using your favorite podcast app.