Cold emails 101: my 4 favorite techniques
Over the past 7 years, I've sent 1,000s of cold emails and partnership pitches that have let me collaborate with cool folks like Copyhackers, Selena Soo, Rob Walling, and Mailshake.
And I use the same techniques every time.
Here are two of my favorite:
Technique #1: Wired for Connection
How it works:
Avoid sending lots of the same email to 100s of prospects hoping for 2 yes's.
Send 20 emails that create a connection with your cold email reader in the first paragraph.
If you avoid the spray and pray approach and send human-sounding emails, you'll get more positive replies.
Easy, right?
Technique #2: Solopreneur's Sustainable System
How it works:
>>1 Ask for what you want.
Be clear and polite.
Frame your call to action (or what you’re asking) to answer “What’s in it for me?” for your cold email recipient.
>>2 Be consistent.
This separates the winners from the losers.
Keep sending cold emails.
Keep sending follow ups.
A mountain isn’t climbed by one huge leap, rather by lots of small steps headed in one direction.
>>3 Dare to experiment.
Dabble wildly.
Try out little experiments in every piece of your marketing and client work.
4) Nail down what works consistently -- and gets you closer to your goals -- and focus heavily on those actions.
For me, that's sending cold emails and partnership pitches.
They're the biggest ROI with the smallest time investment.
Technique #3: The Relevancy Method
How it works:
>>1 Figure out who you're cold emailing.
Put a face to the name
>>2 Do some light Internet stalking (aka research) on your reader.
Who are they? What's their problem that you can potentially help them with?
>>3 Figure out…
What you're pitching + their problem = the win for your reader.
Write your cold email from this angle.
This simple technique allows you to send a cold email without being sleazy.
Technique #4: The WIIFM
How it works:
>>1 Every human filters requests through the question, "What's in it for me?"
>>2 Figure out how your cold email reader answers this question in terms of what you’re pitching.
For example, if I want to work with a client on their lead gen, I'd pitch that cold emails are a fantastic way to test different messaging with nearly instant results.
>>3 Write your cold email to answer your reader's question, “What’s in it for me?”
Quick note:
Don't write an email where 99% of the sentences start with "I." That's a mistake.
These steps work better.
Do these four things and you'll be wildly successful.
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Featured photo source: Kaitlyn Baker