James Clear, cold emails + me

James Clear wrote about my business.

No, this isn't a joke.

And yes, that James Clear.

The author of the wildly popular book, Atomic Habits, and the writer of the 3, 2, 1 newsletter that has 3 million subscribers.

The 3 references 3 ideas from him.

And this is where it gets mighty interesting.

One of his 3 ideas in this email was:

He writes:

"You can cold email nearly anyone, but nearly everyone overlooks how powerful it can be.

Sending one email each week that feels like a stretch can change your life. Will you get turned down? Sure, most of the time. But you only need one to pay off for something amazing to happen.

Take your time, write a thoughtful message, and muster the courage to press Send."

This idea has been proven over and over again in my business. 

Because of one cold email, I've…

Spoken on stage at MicroConf (sent a cold email to Rob Walling that sparked this series of events)

Worked with Selena Soo on multiple 6-figure launches (sent one cold email that created a relationship)

Published one of Copyhackers' most popular posts ever (sent a cold pitch email to Joanna, the woman who hates cold emails)

Did a one-day workshop with Copyhackers and an online course for them (because of that same one cold pitch email)

Exchange multiple emails with Noah Kagan (sent cold email because of the Copyhackers blog post where I featured one of his cold email critiques)

Opened up 40+ different new revenue streams of new leads coming into my business daily from strategic partnerships (all born from one cold email to pitch the partnership)

Solidified two new referral partnerships in the last week (sent two separate cold emails)

Started a waitlist for my new program, the WARM Accelerator, for marketing agency owners (sent a cold sales email)

And, in a bit of future pacing, I'm going to sell out the new group inside that Accelerator because of cold emails.

...

…

…

Should I go on?

<cheeky smile>

James Clear is right:

One thoughtful WARM cold email can change your life.

I dare you: 

Start sending them and see what happens next.